Mav Farm

Weekends

VALLON®

Howlin'

Sport Retainer

Heron Glacier

Ski Aviators

Heron Mountain

Freebirds™

Waylons

Microfiber Pouch

Heron Ocean

Surf Aviators

Shop the world's most original performance eyewear. All sunglasses and goggles are backed by our lifetime guarantee.

Shop the world's most original performance eyewear. All sunglasses and ski goggles are backed by our lifetime guarantee. 1 kg plastic cleaned up with every pair sold with CleanHub.

Last updated: 20 October 2025
This Privacy Policy describes how VALLON B.V. (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from <a href="https://www.vallon.com" data-end="622" data-start="582" rel="noopener" class="decorated-link">www.vallon.com </a>(the “Site”).
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1. PERSONAL INFORMATION WE COLLECT
We collect the following types of personal information:
a. Order Information When you make or attempt to make a purchase through the Site, we collect your name, billing and shipping address, payment information (processed securely by our payment providers), email address, and phone number.
b. Device Information When you browse our Site, we automatically collect certain information such as your IP address, browser type, time zone, and details about your interactions with the Site. This is done using cookies, pixels, tags, and similar technologies.
c. Marketing and Analytics Information If you subscribe to our newsletter, interact with our ads, or browse our Site, we collect information about your engagement, such as email opens, clicks, and browsing behavior.
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2. HOW WE USE YOUR PERSONAL INFORMATION
We use your personal information to:
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Process and fulfill your orders;
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Communicate with you about purchases, support, and updates;
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Screen orders for fraud or risk;
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Improve our Site, products, and customer experience;
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Provide marketing and advertising communications (with consent where required).
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</ul>
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3. SHARING YOUR PERSONAL INFORMATION
We share your information with trusted partners who help us operate our business:
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Shopify – store hosting and e-commerce platform
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Shopify Payments (Shop Pay) and PayPal – payment processing
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Meta (Facebook &amp; Instagram), Google Ads, YouTube, Snapchat, AppLovin – advertising and retargeting
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Google Analytics, Northbeam, True Profit, Mida – analytics and attribution
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Klaviyo, JustUno – email marketing and pop-ups
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Gorgias – customer support and communication
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</ul>
These providers process data only on our behalf and under strict confidentiality and data protection agreements.
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4. INTERNATIONAL DATA TRANSFERS
Some of our service providers are located outside the European Economic Area (EEA). When personal data is transferred internationally, we ensure it is protected using Standard Contractual Clauses (SCCs) or through participation in the EU-U.S. Data Privacy Framework where applicable.
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5. DATA RETENTION
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law (for example, for tax or accounting obligations). Order information is typically retained for seven (7) years.
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6. YOUR RIGHTS
If you are located in the EEA or UK, you have the right to:
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Access, correct, or delete your personal data;
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Object to or restrict processing;
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Withdraw consent for marketing communications;
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Request a copy of your data in a portable format.
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</ul>
To exercise these rights, contact us at <a href="mailto:hello@vallon.store">hello@vallon.store</a><a rel="noopener" class="decorated-link cursor-pointer" data-end="3488" data-start="3470">.</a> 
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7. MINORS
We do not knowingly collect personal information from individuals under the age of 16. If you believe a minor has provided us with personal information, please contact us so that we can delete it.
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8. CHANGES
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any updates will be posted on this page with a new “Last Updated” date.
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9. CONTACT US
If you have questions about this Privacy Policy, or if you wish to make a complaint, please contact us at: <a href="mailto:hello@vallon.store">hello@vallon.store</a> VALLON B.V., Joan Muyskenweg 22, 1096CJ, Amsterdam, The Netherlands
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10. COOKIE AND TRACKING POLICY
We use cookies and similar technologies to make our Site work properly, improve performance, and deliver relevant ads.
WHAT WE USE
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Essential cookies – necessary for checkout, shopping cart, and secure login.
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Analytics cookies – help us understand and improve how visitors use our Site (Google Analytics, Northbeam, True Profit, Mida).
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Marketing cookies – used by our advertising partners (Meta, Google Ads, YouTube, Snapchat, AppLovin) to show relevant ads.
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Email and personalization cookies – used by Klaviyo and JustUno to collect email sign-ups and personalize content.
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</ul>
We also use Shopify’s Conversions API and limited server-side tracking to measure performance while maintaining privacy.
YOUR CHOICES Visitors in the EU/EEA and UK can manage their cookie preferences via our Pandectes Consent Banner, shown only where required by GDPR or UK data protection law. Visitors outside these regions (such as the US, Australia, and New Zealand) can manage cookies directly through their browser settings.
For general information on managing cookies, visit <a href="https://www.allaboutcookies.org" data-end="5563" data-start="5505" rel="noopener" class="decorated-link">www.allaboutcookies.org.</a>

Privacy Policy

We want you to love your VALLONs and believe that you shouldn't buy things you don't need or won't use. Please find below details about our international Returns and Exchange policies.
For Rx products please see: <a href="https://support.vallon.com/en-US/warranty-and-returns-for-vallon-rx-products-420569">Rx Warranty &amp; returns</a>.
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<h3 dir="ltr">RETURNS:</h3>
We offer Free Returns* for up to 30 days after purchase.
Items must be returned in their original condition. This means returned items must not have been worn, altered, or damaged, and must include all original packaging and tags. Sending the item back without the packaging will incur a penalty.
*Free Returns apply when the return value is above €99 (EU excluding Cyprus &amp; Malta, plus Switzerland and Norway), £89 (UK, including Guernsey), $109 (USA), or CA$159 (Canada).
Cyprus, Malta, Australia, New Zealand, and all other destinations follow our standard Return Policy - returns are accepted within 30 days, but pre-paid labels are not included.
Please note free returns only apply if you use our return portal to receive a label. If you ship back an item at your own expense this will not be reimbursed.
Once a return has been received by our warehouse, we strive to process your return or exchange within 14 days. After a refund has been processed from our end, it depends on your bank's processing time before the amount is reflected in your statements.
Please note refunds can only be made using the same payment method that was used to make the purchase, for instance directly to a debit or credit card, or via PayPal. It is not possible to make a refund to a different payment method than the one selected by the customer for the initial transaction.
Please note any express shipping costs are non-refundable and will be deducted from the total amount being refunded.
To make a return please click on the link here:&nbsp;<a href="https://mpkrikbz7u2.typeform.com/to/rzRC72d6">Returns Portal</a>
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<h3 dir="ltr">EXCHANGES:</h3>
Once your return is received at the warehouse, we strive to process your refund/exchange request within 14 days.
After a refund has been processed, it depends on your bank's processing time for the amount to reflect in your account statement.
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<h3 dir="ltr">STORE CREDIT:</h3>
Once a product has been returned for store credit, it can not be exchanged into cash. If you make a purchase for an amount lower than your store credit, you will still be eligible to make use of the remaining store credit on future orders. We will not return the remaining amount to you in cash.
If you have selected the option to get refunded in a gift card (store credit) when registering your return, you can ask for a refund to the original payment method up to 14 days after the gift card is issued.

Refund Policy

Free Standard Shipping is available on orders over:
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<li>€99 – most of Europe (incl. Switzerland and Norway)</li>
<li>$109 – USA</li>
<li>CA$159 – Canada</li>
<li>£89 – UK (incl. Guernsey)</li>
<li>€99 – Australia and New Zealand</li>
</ul>
Express Shipping is available at checkout in all of the above regions.
All other worldwide destinations are served via paid Standard or Express Shipping, with rates and delivery times shown at checkout.
VALLON is not responsible for customs fees that may arise.&nbsp;Post-Brexit: For UK orders over £135, VAT may be charged by HMRC upon delivery - if this happens, VALLON will reimburse the VAT amount.

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